About SIMTESS MSR
An African research institution delivering multi-country market and social research across the continent.
SIMTESS MSR was founded on the conviction that organizations operating in Africa deserve research infrastructure combining international methodological standards with deep local execution capability. For more than a decade, we have served corporations, governments, development organizations, multilateral institutions, and investors with decision-ready intelligence grounded in rigorous field practice.
Addressing a Structural Gap in African Research.
SIMTESS MSR was established to solve a problem that became increasingly visible across African markets: the research available to decision-makers often failed to meet the standards their choices required.
International research firms frequently relied on fragmented subcontracting networks that limited visibility into field execution and quality control. Local research providers possessed strong market knowledge but often lacked the governance systems, methodological breadth, and standardized reporting expected by institutional clients.
We founded SIMTESS MSR to bridge that gap — building an African research institution capable of delivering continent-wide studies through owned infrastructure, consistent methodology, and rigorous quality assurance.
Over more than ten years of operation, that purpose has guided the development of our research networks, operating systems, and quality governance — enabling multi-country execution with single-point accountability.
Better Decisions Through Rigorous Evidence.
Our mission is to provide organizations operating in Africa with research intelligence that meets international standards of rigor, reliability, and strategic relevance.
We believe high-quality evidence produces better commercial decisions, stronger public policy, more effective development programmes, and sounder investment choices. Whether supporting market expansion, social impact assessment, product development, or policy design, our role is to generate trustworthy intelligence that helps organizations understand people, markets, and institutions across Africa.
Everything we build — from field infrastructure to quality systems — is designed to support that mission.
International Standards, African Realities.
We conduct research on the principle that methodological rigor and local contextual understanding are not opposing forces. Both are required for intelligence that decision-makers can trust.
Standardization with Sensitivity
We apply consistent protocols across all markets while adapting instruments and field approaches to local languages, cultures, and logistical conditions.
Decision-Readiness
Research should answer strategic questions, not merely collect data. We design studies to produce actionable intelligence, not raw outputs.
Owned Infrastructure
We invest in controlled research networks and operating systems rather than relying on unmanaged subcontracting. This ensures accountability and quality visibility.
Continuous Verification
We treat quality assurance as integral to research design, not an afterthought. GPS validation, supervisory oversight, and audit trails are embedded in every project.
Continental Execution Capability.
From our headquarters in Lagos and our operations in Accra, SIMTESS MSR coordinates research across more than 40 African countries.
Our continent-wide infrastructure enables multi-country studies to be executed under consistent governance, standardized methodologies, and unified reporting frameworks. Clients engage one accountable partner operating under one set of standards — whether the project involves one market or fifteen.
Principles That Guide Our Work.
Rigor
We pursue methodological excellence and refuse to compromise research quality for convenience.
Integrity
Our findings reflect what the evidence shows, not what stakeholders may wish to hear.
Accountability
We take responsibility for every stage of the research process and continuously evaluate our performance against established standards.
Inclusion
We believe quality research must represent all populations, including communities that are often overlooked or difficult to reach.
Discuss Your Research Requirements.
Whether you require a single-country study or a multi-country research programme, our team will recommend the most appropriate methodology and field approach for your objectives.
Ready to discuss your research requirements?